[PDF.45mp] The Future of Small and Medium-Sized Enterprises in European Tourism Faced with Globalization (Contains papers in English and French) (World Tourism Organization Seminar Proceedings)

The Future of Small and Medium-Sized Enterprises in European Tourism Faced with Globalization (Contains papers in English and French) (World Tourism Organization Seminar Proceedings)

[PDF.zo28] The Future of Small and Medium-Sized Enterprises in European Tourism Faced with Globalization (Contains papers in English and French) (World Tourism Organization Seminar Proceedings)

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 | #17899601 in Books |  2002-01-01 | Original language:English | PDF # 1 |  11.00 x8.00 x.25l,.90 | File type: PDF | 149 pages

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SMEs constitute over 90 percent of Europes tourism enterprises. Therefore, this Seminar aimed to study the situation of these businesses, both in the Western Europe and in the Central and East European countries emerging from transition, highlighting their strengths and weaknesses and the challenges they face. Various countries presented the recent experience of their tourism SMEs while other speakers addressed specific issues such as finance, marketing, products SME coo...

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