[PDF.61yw] The Leadership Imperative: Technology Adoption and Strategic Management in Travel Firms in Jamaica

The Leadership Imperative: Technology Adoption and Strategic Management in Travel Firms in Jamaica

[PDF.lf63] The Leadership Imperative: Technology Adoption and Strategic Management in Travel Firms in Jamaica

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 |  2013-01-01 | Format: Unabridged | Original language:English | PDF # 1 |  .0 x.0 x.0l,.0 | File type: PDF | 225 pages

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||About the Author|Andrew Spencer is a lecturer in Tourism Management at the University of the West Indies, Mona and holds a PhD from the School of Tourism at Bournemouth University in the United Kingdom. His research focuses on the determinants of technology adop

This innovative work combines the fields of e-tourism adoption and strategic management and identifies the combination of antecedents of technology adoption by distilling factors to identify the key determinant of the adoption of the internet for sales and marketing purposes in small, owner-managed travel firms. While it focuses on travel firms in Jamaica, it examines the general issue of firm characteristics which are associated with adoption behaviour such as strategy ...

You easily download any file type for your device.The Leadership Imperative: Technology Adoption and Strategic Management in Travel Firms in Jamaica   |  Andrew Spencer. I was recommended this book by a dear friend of mine.

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